ACSI Enrollment & Marketing Webinar Series

ACSI has engaged Rick Newberry, President of Enrollment Catalyst, and Andy Lynch, President & CEO of North Star Marketing, to help our member schools think through several timely topics related to school growth. The ACSI Enrollment & Marketing Webinar Series are free to member schools, and will be helpful for Heads of School, Marketing, Admissions, and Advancement team members.

Who’s on Your Team?
We want to make sure your marketing, admissions, and advancement team members are aware of professional development opportunities such as this, however, ACSI does not currently have a database for these key players. If you would be so kind, please take a moment to tell us who on your team participates in the recruitment and retention functions. We would like to be able to connect with them directly with training opportunities, events, and helpful content.

Please click here to provide contact information for your marketing and admission team members.

Below is an overview of what Rick Newberry and Andy Lynch will cover in the four-part webinar series. Please note you will need to register for each webinar; registering for one will not register you for all of them.

The Role of the Head of School in Enrollment Growth
Thursday, April 21; 2:00 – 3:00 p.m. EST  Register

Think your enrollment numbers fall on the shoulders of marketing or admissions staff? Think again. The Head of School is a key player in fostering and sustaining growth. But unfortunately, many Heads of School are far less involved with the marketing and admissions team than they need to be. This webinar highlights realistic strategies for how school leaders can be engaged regularly in recruitment and retention efforts. It is a must-watch for any school administrator who wants to enhance their leadership style to retain students and attract new families.

Exploring Admissions and Marketing Team Roles, Responsibilities, and Structures (for Schools of All Sizes)
Thursday, May 5; 2:00 – 3:00 p.m. EST  Register

Your school’s commitment to staffing the admissions and marketing effort is critical to your success, but many schools struggle to organize their teams effectively. In this webinar, we will discuss your team’s structure, roles, and responsibilities to help position your school for enrollment growth. Andy Lynch will interview Rick Newberry and a panel of North Star team members who worked with Rick when they served in marketing and admissions roles at Christian schools. Schools of all sizes will benefit from this discussion.

Creating and Launching a Word-of-Mouth Marketing Plan
Thursday, May 19; 2:00 – 3:00 p.m. EST  Register

Word-of-mouth is the number one way that parents first learn about your school. However, most school leaders don’t have a plan in place to intentionally cultivate word-of-mouth. During this webinar, we will discuss how to create, launch, and sustain your word-of-mouth marketing plan by inspiring your parents to be ambassadors in the community.

Leveraging Online Marketing to Drive Interest from Right-fit Families
Thursday, June 2; 2:00 – 3:00 p.m. EST  Register

More and more schools are going deeper into the world of online marketing, aiming to connect with families on the other side of the screen. But unfortunately, many schools waste a lot of time and money on digital strategies. In this webinar, Rick and Andy will interview several Christian school marketing and admissions leaders who are cracking the code and generating positive results through SEO, paid search, paid social, and more.

We hope you and your team will plan to join us for these informative webinars!